Part TimeAdministrative and Operations SupportE-commerce ManagementTech/Development

*Job Summary:** We are looking for a detail-oriented and technically skilled Shopify & Platform Setup Specialist to finalize and optimize our e-commerce store and ensure all platform integrations are properly connected ahead of launch. The store foundation is already in place, so this role is focused on locking in the integrations between Shopify, Meta, TikTok Shop, Google Analytics, and YouTube, making sure traffic and data are flowing correctly across every channel, and ensuring nothing falls through the gaps before we go live. Once the initial setup is complete, this VA will continue supporting store maintenance and updates as new products are introduced.

Audit and optimize the existing Shopify store for conversion readiness and technical performance
Connect and configure Shopify with Meta (Facebook and Instagram) for seamless product and ad integration
Set up and integrate TikTok Shop with the Shopify storefront
Configure Google Analytics and ensure accurate tracking across all traffic sources
Connect YouTube to the broader platform ecosystem and verify proper data flow
Ensure all pixels, conversion events, and tracking tags are correctly installed and firing
Identify and close any gaps between platforms where traffic or data is being lost
Test all integrations end-to-end and confirm everything is functioning correctly before launch
Support ongoing store maintenance, product updates, and platform adjustments as the brand grows
Document all integrations and configurations for easy reference and future updates

Proven hands-on experience setting up and optimizing Shopify stores
Demonstrated experience integrating Shopify with Meta (Facebook and Instagram Shopping)
Experience setting up TikTok Shop and connecting it to a Shopify storefront
Strong understanding of Google Analytics setup including conversion tracking and traffic source attribution
Experience installing and verifying pixels and conversion events across Meta, TikTok, and Google
Ability to identify and resolve integration gaps that cause data loss or tracking errors
Strong attention to detail with a methodical approach to testing and quality assurance
Reliable, organized, and able to work independently through technical setup tasks
Clear communication skills with the ability to flag issues and confirm completion without ambiguity

Experience setting up Shopify stores for a D2C product brand ahead of a major launch
Familiarity with Klaviyo or Mailchimp integration with Shopify for customer data syncing
Knowledge of UTM parameter setup and campaign tracking across paid and organic channels
Understanding of Shopify app ecosystem and ability to recommend and configure relevant apps
Experience supporting a product launch or crowdfunding campaign (Indiegogo, Kickstarter, or similar)
Ability to optimize Shopify store pages for conversion including product pages and checkout flow
Familiarity with YouTube Shopping or YouTube channel integration with e-commerce platforms

*Why Join Us:** This is a focused, high-impact role where your technical skills will directly determine whether our launch goes smoothly or not. You will have a clear scope, a store that is already partially built, and the autonomy to bring it across the finish line. Once the initial integration work is done, there is ongoing maintenance and product expansion to keep you engaged as the brand grows. If you are someone who takes satisfaction in making complex systems work cleanly and reliably, this is the right opportunity for you.