Marketing and Automations Expert

• *Job Summary:** We are looking for a results-driven Marketing and Automations Expert to serve as the campaign brain behind a growing direct-to-consumer brand. This role covers paid campaign setup and management across Meta, TikTok, and YouTube, full funnel integration, email and SMS automation, and performance dashboards that give clear visibility into what is working. The ideal candidate understands both the strategic and technical sides of digital marketing and can operate independently to keep traffic, retargeting, and nurture sequences running without constant oversight.

Key Responsibilities

• Set up and manage paid advertising campaigns across Meta, TikTok Ads, and YouTube Ads
• Build and optimize full marketing funnels from ad click through to conversion on Shopify
• Integrate and configure email and SMS marketing platforms including Klaviyo and/or Mailchimp
• Set up automated email and SMS sequences for new customers, leads, and re-engagement
• Connect and integrate all marketing channels including TikTok Shop, Meta, YouTube, and the Shopify storefront
• Build performance dashboards to track campaign results, traffic sources, and funnel metrics
• Monitor and optimize campaigns continuously based on performance data
• Set up and manage retargeting campaigns across Meta and YouTube using top-performing content
• Repurpose and feed winning organic and UGC content into paid campaign workflows
• Ensure all systems and integrations are running correctly ahead of and during major campaign launches

Mandatory Skills

• Proven experience running paid advertising campaigns on Meta Ads, TikTok Ads, and YouTube Ads
• Hands-on experience setting up and managing Klaviyo and/or Mailchimp email marketing flows
• Strong understanding of marketing funnel strategy and conversion optimization
• Experience integrating e-commerce platforms (Shopify) with advertising and email marketing tools
• Ability to build marketing dashboards and interpret performance data clearly
• Experience setting up retargeting campaigns and audience segmentation across ad platforms
• Solid understanding of SMS marketing setup and automation sequences
• Strong analytical mindset with the ability to diagnose and improve underperforming campaigns
• Reliable, detail-oriented, and able to manage multiple active campaigns independently
• Strong communication skills with the ability to report on performance clearly and concisely

Preferred Skills

• Experience supporting or managing a crowdfunding campaign launch (Indiegogo, Kickstarter, or similar)
• Familiarity with TikTok Shop setup and content-to-commerce integration
• Knowledge of CRM platforms such as GoHighLevel or HubSpot
• Experience running campaigns for a D2C product brand from launch phase
• Understanding of UGC content strategy and how to incorporate it into paid campaigns
• Ability to set up tracking pixels, conversion events, and UTM parameters correctly
• Experience working with influencer or affiliate-driven traffic in paid retargeting workflows

• *Why Join Us:** This is a high-impact role at the center of a brand that is building fast and thinking big. You will have full ownership of the marketing infrastructure — from the first ad impression to the post-purchase email sequence — and your work will directly shape how the brand scales. With a major crowdfunding campaign on the horizon, the stakes are real and the opportunity to prove your skills is significant. If you are the kind of person who gets excited about funnels, data, and making campaigns actually perform, this role was built for you.

Work Schedule

US Time