Marketing Specialist

Job Summary

We are looking for a hands-on Marketing Specialist to own our content and paid social advertising end to end. This is our first dedicated marketing hire, and the person in this seat will be responsible for producing content our audience actually engages with and for planning, launching and optimizing paid ad campaigns across LinkedIn, Meta and other social platforms. The ideal candidate is a self-directed B2B marketer with a strong creative instinct and hands-on paid-media experience, comfortable being measured on the engagement, reach and campaign results they deliver.

Key Responsibilities

• Plan, launch and optimize paid advertising campaigns across LinkedIn, Meta and other social platforms
• Manage ad budgets, audience targeting, A/B testing and bidding to improve cost per result
• Develop and execute a content calendar of 4 to 5 posts per week across the company page and personal profiles
• Produce carousel posts, static graphics and visual assets in Canva within a locked brand system
• Write scroll-stopping ad copy and organic captions in a plain, direct, human tone
• Turn existing internal material — process guides, documentation and completed client work — into public-facing content and case studies
• Build lead magnets such as checklists and workflow templates to support campaigns
• Design and build landing pages for campaigns and lead magnets, including basic on-page SEO
• Track and report on campaign performance — reach, engagement, click-through rate, cost per result and conversion
• Monitor content trends and platform changes, bringing forward ideas to keep our presence fresh
• Support industry events and conferences with pre-event content, on-the-day assets and post-event follow up
• Produce and send a monthly newsletter to the contact database
• Keep the company website current and aligned with active campaigns

Mandatory Skills

• 3 to 5 years in B2B marketing or content marketing, ideally for a services business rather than e-commerce or consumer
• Hands-on paid social experience across LinkedIn Ads and Meta Ads, with campaign results you can speak to
• Proven organic content experience with examples you can show us, including LinkedIn
• Advanced Canva skills, including working within a locked brand system
• Strong written English with the ability to write in a plain, direct, confident tone that sounds human rather than corporate
• Solid understanding of audience targeting, A/B testing and campaign optimization
• Reliable, detail-oriented, and able to work independently
• Strong communication skills and the ability to bring ideas rather than wait for instructions
• Reliable internet connection and a quiet space for video calls

Preferred Skills

• Experience marketing into construction, trades, insurance or property sectors
• Basic video editing for short-form social content
• Experience building landing pages and lead magnets from scratch
• Familiarity with Google Ads
• Knowledge of email marketing and newsletter tools
• Ability to manage multiple workstreams simultaneously

Why Join Us

This is a rare chance to own a marketing function end to end rather than execute someone else’s plan. You will work directly with the leadership of a small, fast-moving team, with real influence over creative direction and a clear line of sight between your work and the results. If you want autonomy, visible impact and room to grow with the function you build, this is the role.

Work Schedule

9AM – 2PM Australian EST