Email Marketing Specialist (Copywriting)

Job Summary

We are looking for a talented Email Marketing Specialist to own email as a core growth channel for a luxury fashion e-commerce brand. This role blends technical email marketing expertise with standout copywriting — you’ll build, send, and optimize campaigns and automated flows in Klaviyo while writing in a distinctive, playful brand voice with a fun, flirty early-2000s romantic-comedy energy. The ideal candidate is a strong writer first and a skilled email marketer second, with a sharp instinct for tone, storytelling, and what makes subscribers open and click.

Key Responsibilities

• Plan, build, and send email marketing campaigns, both broadcast and segmented, in Klaviyo
• Write compelling, on-brand email copy in a fun, flirty early-2000s romantic-comedy tone
• Develop, monitor, and continuously improve automated email flows (welcome, abandoned cart, post-purchase, win-back, and more)
• Run A/B tests on subject lines, copy, and design to improve open and click-through rates
• Segment email lists and tailor messaging to different customer groups
• Respond to customer emails in the brand’s voice for a polished, on-brand experience
• Track campaign and flow performance and optimize based on the data
• Contribute to the email content calendar and overall channel strategy

Mandatory Skills

• Hands-on experience with Klaviyo, including both campaigns and automated flows
• Proven experience in e-commerce email marketing
• Exceptional copywriting skills with the ability to adapt to a specific brand voice (fun, flirty, early-2000s romantic-comedy tone)
• Excellent written English with strong grammar, spelling, and storytelling ability
• Experience with email segmentation and A/B testing
• Reliable, detail-oriented, and able to work independently
• Strong communication skills

Preferred Skills

• Experience writing for fashion, beauty, or luxury/lifestyle brands
• Familiarity with email deliverability best practices
• Experience handling customer service or email support
• Understanding of e-commerce metrics and conversion optimization
• Ability to manage multiple campaigns and projects simultaneously

Why Join Us

This is a chance to take real ownership of a high-impact channel for a growing fashion brand with a bold creative identity. You’ll have the creative freedom to bring a distinctive voice to life and see the direct results of your work. If you love writing that’s as fun as it is effective, this role offers room to grow and make a genuine mark.

Work Schedule

Monday to Friday – following London Time