Digital Marketing Specialist

Job Summary

We are looking for a Digital Marketing Specialist to run our email marketing and social media presence. You will launch email campaigns for both our consumer stores and our business client list, create content for Facebook and Instagram, and grow our LinkedIn following. We want a proactive marketer who can turn a content calendar into consistent, engaging campaigns that position us as experts in custom branded apparel and promotional products.

Key Responsibilities

• Launch and manage email marketing campaigns for B2C online stores and the B2B/corporate client list
• Plan and send win-back and promotional email campaigns
• Create and schedule social media content for Facebook and Instagram
• Grow our presence and engagement on LinkedIn
• Collaborate with the business owner on a content calendar that positions the brand as an industry expert in custom branded apparel, embroidery, and promotional products
• Run occasional giveaways to grow followers and drive referrals
• Monitor campaign and content performance and recommend improvements
• Maintain and segment email lists for different audiences

Mandatory Skills

• Proven experience running email marketing campaigns, including promotional and win-back sends
• Hands-on experience with at least one email marketing platform (e.g., Mailchimp, Klaviyo, Constant Contact)
• Experience creating and managing social media content on Facebook, Instagram, and LinkedIn
• Strong copywriting skills for email and social media
• Working knowledge of Canva or similar design tools
• Understanding of email metrics such as open rates, click rates, and list segmentation
• Reliable, detail-oriented, and able to work independently
• Strong communication skills

Preferred Skills

• Experience in e-commerce, apparel, or promotional products
• Experience with both B2C and B2B marketing
• Experience planning and running social media giveaways
• Familiarity with content calendars and scheduling tools
• Ability to recommend email platforms and set up new marketing tools
• Ability to manage multiple projects simultaneously

Why Join Us

This is a great opportunity to take real ownership of marketing for an established business with a clear brand and loyal customers. You will work directly with the business owner, have room to contribute your own ideas, and see the results of your campaigns. If you enjoy building audiences and growing a brand, you will have room to grow with us.

Work Schedule

Monday to Thursday, flexible hours totaling approximately 12 hours per week, Eastern Time.