Social Media Manager (Luxury Travel)

Job Summary

We are looking for a creative Social Media Manager to build and run our Instagram presence in the luxury travel space. You will turn our photos and videos into polished posts, reels, and stories, write captions in a refined boutique travel voice, and engage with our growing community. The role is designed to expand over time into broader administrative support, so we want someone organized, polished, and eager to grow with us.

Key Responsibilities

• Create and schedule Instagram posts, reels, and stories using our brand kit and Canva templates
• Repurpose raw photos and videos into polished, on-brand content
• Write captions, hashtags, and descriptions in a boutique luxury travel voice
• Reply to comments and direct messages to build and nurture our community
• Keep the content feed consistent, visually cohesive, and aligned with our brand
• Track post performance and recommend improvements to grow reach and engagement
• As the role grows, manage email and calendar, and keep CRM records up to date
• As the role grows, handle client follow-ups from a dedicated work email and make light website content updates

Mandatory Skills

• Proven experience managing Instagram content, including posts, reels, and stories
• Strong proficiency in Canva, including working from existing templates and brand kits
• Excellent copywriting skills with the ability to match a polished, luxury brand voice
• Experience editing and repurposing photos and short-form video
• Experience with content scheduling tools
• Experience handling community engagement, including comments and DMs
• Reliable, detail-oriented, and able to work independently
• Strong communication skills

Preferred Skills

• Experience in travel, hospitality, luxury, or lifestyle content
• Experience with video editing tools such as CapCut or similar
• Familiarity with email and calendar management and CRM tools
• Basic experience updating website content (e.g., WordPress, Squarespace, or similar)
• Understanding of Instagram analytics and hashtag strategy
• Ability to manage multiple projects simultaneously

Why Join Us

This is a chance to join a new luxury travel brand at the very beginning and help shape its voice and presence. You will work directly with the owner, have room to bring your own creative ideas, and see your responsibilities grow as the business grows. If you love beautiful content and want a role with real growth potential, we would love to hear from you.

Work Schedule

Monday to Friday, 2 hours per day. Client time zone to confirm.