White-Label Virtual Assistant Services for Agencies: Real People, Your Brand
Offer dedicated virtual assistants to your clients under your brand. We handle recruitment, screening and ongoing support behind the scenes.
Book a Partner CallBecome a PartnerQuick answer: what is a white-label virtual assistant service?
A white-label virtual assistant service lets an agency offer dedicated virtual assistants to its clients under its own brand, while a partner like VA Masters handles recruitment, screening and ongoing VA support behind the scenes. You set the price, invoice your client and keep the margin. Partners get discounts of up to 20% off our standard rates, depending on role and volume, and you can start with a single placement.
Who it's for
Add dedicated virtual assistants to your service offering, under your brand, without building a recruitment operation. You may know this as white-label staffing, a VA partner program, a virtual assistant reseller program or an agency fulfillment partner. It works for:
Marketing and advertising agencies
Add admin, social media and campaign support to the retainers you already sell.
Sales and lead-generation agencies
Staff outreach, appointment setting and CRM work for your clients.
E-commerce and Amazon agencies
Offer store, listing and customer support staff alongside your services.
Consultancies and business coaches
Give the clients you already advise the people to carry out the work.
Accounting and bookkeeping firms
Add bookkeeping and back-office support under your firm's name.
IT and managed service providers
Offer help desk and admin support next to your managed services.
Recruitment and staffing firms
Add VA placements to what you offer, without a new sourcing operation.
How it works
Partner call
We learn your business and your clients' needs.
Partner agreement
One simple agreement covers all your placements.
You bring the client need
Role, hours, tools and schedule.
We recruit
A full screening process with a role-specific evaluation for each role. We present the top 2 to 3 candidates.
Your client chooses
They interview and pick their VA. In a fully white-label setup, candidates are introduced under your brand.
Ongoing support
We handle the VA relationship, time tracking and replacements. You manage the client relationship and set your own price.
Who does what
Clear lines from day one, so nothing falls between you and us.
| Task | Who handles it |
|---|---|
| Winning and managing the client relationship | You |
| Setting the price and invoicing your client | You |
| Interviewing and choosing the VA | Your client, or you |
| Directing the work day to day | You or your client |
| Sourcing, screening and role-specific evaluation | VA Masters |
| VA contract and VA payments | VA Masters |
| Time tracking | VA Masters |
| Replacement at no extra cost | VA Masters |
| Monthly invoice to you, for hours worked at your partner rate | VA Masters |
What partners get
Dedicated virtual assistants
Full-time or part-time, working for one client at the hours that client needs.
The same 6-stage recruitment process
The same rigorous process our direct clients get, on every placement.
A dedicated recruiter and account manager
People who know your agency and your clients' roles.
The option to work under your brand
We can operate through your email, WhatsApp or Slack.
Replacement at no extra cost
If a VA isn't the right fit, we find another one.
VA administration handled
VA payments, time tracking and contractor administration are on us.
Your brand, your clients
- We never approach your clients.
- Client information stays confidential.
- Your clients work with your brand. Our team can stay behind the scenes, or work with your clients directly if you prefer.
Every VA is required to sign written confidentiality undertakings with us. If you or your client have your own NDA, we require your VA to sign it. How confidentiality works.
What clients and VAs say about working with us
Hear it from our clients
Reviews on Trustpilot
Read all our Trustpilot reviews
My marketing agency was constantly scrambling to find good social media managers. … Enter Claire, our VA from Philippines through VA Masters. She manages social accounts for 8 of our clients. Scheduling posts, engaging with followers, tracking analytics, creating basic graphics, all done efficiently and with zero drama. … The cost difference is significant too, we're paying less than half what we'd pay locally, which means we can finally be profitable on smaller client accounts instead of turning them away. VA Masters made the whole thing easy. They understood our industry, found someone with actual agency experience, and provided ongoing support.
We’ve had a very positive experience working with VA Masters Agency for virtual assistant support across Amazon uploading, PPC management, and creative/design work. … Their ability to understand requirements quickly and deliver within expected timelines has been particularly valuable.
Over the past 6 months we have onboarded 3 new hires and are looking at another new VA in the coming weeks. They do such an outstanding job qualifying candidates, which makes my HR teams job so much easier.
My first virtual assistant wasn’t quite the right fit, but they were very understanding, listened to my concerns, and worked hard to find someone who better matched the needs of my company. … I also really appreciate that VA Masters helps with accountability and management, which takes a lot of stress off me as a business owner.
Agency owners we work with
Instead of spending weeks posting job listings, filtering through unqualified applicants, and conducting multiple interview rounds, VA Masters presented us with pre-vetted candidates who genuinely matched our specific technical requirements. … What impressed us most was how VA Masters understood our agency's unique culture and work style.
YoniCEO, SEO AgencyOne of the biggest benefits is not having to deal with the logistics side of things. Everything from payroll to performance reviews is managed smoothly by VA Masters, so I can focus on my business without getting bogged down by admin work.
ShiraOwner, Recruitment AgencyBringing in virtual assistants for campaign management, data analysis, and even a personal assistant has allowed us to grow faster without compromising on quality. Having all the HR aspects handled seamlessly means I can focus on strategic growth without getting bogged down by admin tasks. It’s reassuring to know there’s always support to keep the team productive and engaged.
LiadCo-Founder, Growth Marketing AgencyWhat our VAs say
Everyone is warm and approachable. No micro-management. They offer and provide support through regular catch-up calls/messages. Overall, great working environment/culture.
Great agency to work for with strong clients. Management is supportive, the pay is fair and reflects your skills, and the remote work flexibility is a big plus.
Working with VA Masters for over a year as a Content Writer has been a really positive experience. The team is reliable, supportive, and communicates well. Tasks are clear, expectations are reasonable, and they always provide guidance when needed.
Working with my client has been a great experience so far. The expectations are clear, the communication is consistent, and I feel encouraged to bring my best to every task.
EarnLinkedIn Ops VA, VA story on our websiteThey gave me the opportunity to work as a non-voice customer service representative and matched me with a client that fits my skills and experience. The team has been supportive, responsive, and professional throughout the entire process.
GeoCustomer Service VA, VA story on our websiteVA Masters is a company that truly values its people. The culture is supportive and balanced, and the management listens and provides options within their means.
ChristianaActiveCampaign Expert, VA story on our websitePartner pricing
- You set your own price. Everything you charge above your partner rate is yours, 100%.
- Partner discounts of up to 20% off our standard rates, depending on role and volume.
- Your discount grows as you grow. The more placements you have with us, the better your rate.
- Every extra $1/hour you charge = $160 more per full-time VA, per month.
- No recruitment, placement or setup fees. We bill monthly, after the work is done.
See what you could earn
Choose how many VAs and how much you add per hour. We'll show what stays with you.
Your partner rate already includes a volume discount of up to 20% off our standard rates, so you can stay competitive and still keep a healthy margin. Estimates for illustration only.
Get your partner rates on a callWhite-label, referral or building it yourself
Three ways an agency can add virtual assistants to what it offers, side by side.
| White-label with VA Masters | VA Masters referral program | Your own recruiting | |
|---|---|---|---|
| Brand your client sees | Yours | The provider's | Yours |
| Who invoices your client | You | The provider | You |
| Who sets the client price | You | The provider | You |
| Who recruits and screens | VA Masters | The provider | Your team |
| VA payments and administration | VA Masters | The provider | Your team |
| Replacing a VA | VA Masters, at no extra cost | The provider | Your team |
| What you earn | Your margin on every hour, every month | A one-time bonus per placement | Your margin, minus your recruiting and admin costs |
Prefer not to manage the client relationship? Our referral program pays a one-time bonus for every successful placement.
Roles we place
- Admin and executive assistants
- Customer support
- Sales and lead generation
- Marketing and social media
- Bookkeeping
- E-commerce and Amazon support
- Design
- And more
What we do and don't do
What we do
- Dedicated staff that you or your client direct day to day.
- Real people, recruited for one role. These are not AI agents or chatbots.
- Recruitment, the VA relationship, time tracking and replacements.
What we don't do
- We don't sell outcome-based managed services by default.
- We don't run your client's accounts or own their results. Your VA works to the direction you or your client set.
- We don't approach your clients.
White-label partner FAQ
What is a white-label virtual assistant service?
You offer virtual assistants to your clients under your own brand, and we handle recruitment, screening and ongoing VA support behind the scenes.
Will my clients know they're working with VA Masters?
That's your choice. We can work fully behind the scenes through your own channels, or work with your clients directly.
Who manages the VA day to day?
You or your client, whichever fits your setup. We handle recruitment, the VA relationship, time tracking and replacements.
Who invoices the client?
You do. You invoice your client at the price you set, so your client only sees your brand. We invoice you monthly, after the work is done, for the hours your VA worked at your partner rate.
How does partner pricing work?
Partners get discounts of up to 20% off our standard rates, depending on the role and how many placements they have with us. The discount increases as your volume grows. You decide what to charge your clients, and everything above your partner rate is your margin.
Is there an advance payment for partners?
Yes, the same as for our direct clients. Once a VA is chosen, you make a one-time advance payment. It is credited against your first invoices, and any unused balance is refundable. Whether you pass it on to your client is up to you.
How fast can you present candidates?
Typically within 2 business days for standard roles, and 2 to 3 weeks for specialized roles.
What happens if a VA isn't the right fit?
We find a replacement at no extra cost, for partners as well as direct clients.
Is there a minimum number of placements?
No. You can start with a single placement.
Is there a long-term contract?
No. Partners work on the same terms as our direct clients: no fixed contract term, 30 days' written notice to end a placement, and a 30-day trial period with each new VA.
Can you work through our email, WhatsApp or Slack?
Yes. We can operate through your channels so your clients only see your brand.
Will the VA sign an NDA?
Yes. Every VA is required to sign written confidentiality undertakings with us. If you or your client have your own NDA, we require your VA to sign it.
Are these real people or AI agents?
Real people. Every placement is a dedicated virtual assistant, recruited for that role and chosen by you or your client.
Do you offer exclusivity?
Not by default.
Book a Partner Call
Pick a time that works for you. We will talk through your clients, the roles they need and your partner rates.
Become a partner
Prefer to write first? Tell us about your business, and we will get back to you about your partner setup.