Social Media & Content VA

Job Summary

We are looking for an organized and proactive Social Media and Content VA to manage the digital presence of two complementary brands — one in the educational children’s toy space and one producing inclusive community events and experiences supporting children’s mental health. This role focuses on scheduling and publishing pre-created content, managing social media engagement, distributing newsletters, publishing blog posts, and supporting audience growth across all major platforms. The ideal candidate is dependable, comfortable managing multiple brand identities, and brings a solid understanding of social media best practices.

Key Responsibilities

• Schedule and publish pre-created social media content across all major platforms for both brands
• Monitor social media channels, respond to comments and messages, and foster community engagement
• Maintain and follow established content calendars to ensure consistent posting across both brands
• Distribute email newsletters for both brands on a regular cadence
• Publish blog posts to both brand websites, ensuring clean formatting and timely distribution
• Track social media channel performance and report on growth, engagement trends, and opportunities
• Support digital advertising campaigns across social media platforms as needed
• Stay current on social media trends and platform updates and share relevant recommendations
• Collaborate with the business owner on content direction and brand consistency across channels
• Assist with content creation tasks as the role evolves and grows over time

Mandatory Skills

• Proven experience managing social media accounts across platforms including Instagram, Facebook, TikTok, and YouTube
• Strong understanding of social media scheduling, posting workflows, and community management
• Experience with email marketing platforms and newsletter distribution
• Ability to manage content across multiple brands while maintaining distinct brand voices
• Comfortable working from established content calendars and following posting schedules
• Reliable, detail-oriented, and able to work independently with minimal supervision
• Strong communication skills and ability to provide clear updates on channel performance

Preferred Skills

• Experience with social media advertising including Meta Ads, TikTok Ads, or similar platforms
• Familiarity with blog publishing and basic website content management
• Background in children’s brands, education, toys, events, or community-focused organizations
• Experience with content creation tools such as Canva or similar design platforms
• Knowledge of social media analytics and reporting
• Ability to provide strategic recommendations for audience growth and engagement improvement
• Experience managing social media for multiple brands or accounts simultaneously
• *Why Join Us:** This is a great opportunity to manage the social media and content operations for two purpose-driven brands that are actively growing. You will work directly with the founder and have the freedom to shape how each brand shows up online. We value consistency, clear communication, and initiative, and offer a flexible environment where your work has a direct and visible impact on brand growth.

Work Schedule

4 hrs/day, Flexible – Pacific Time alignment