Part TimeAdministrative and Operations SupportMarketing and Advertising

Job Summary

We are seeking a talented and proactive Marketing Strategist VA to support the growth of an online business coaching brand. This role combines hands-on content creation with strategic thinking — the ideal candidate understands brand identity, can execute across email marketing and social media, and brings data-driven insights to continuously improve performance. If you thrive in a fast-paced environment where no two days look the same, this is the role for you.

Key Responsibilities

Develop and execute social media content strategies aligned with the brand’s tone of voice and visual identity
Create and edit short-form video content (Reels) for social media distribution
Build landing pages and connect them to email marketing sequences using Kit (ConvertKit)
Draft on-brand emails including promotional campaigns, nurture sequences, and client communications
Repurpose existing content across formats (e.g., turning video concepts into email copy or social posts)
Design marketing assets and presentations in Canva that reflect the brand’s aesthetic standards
Monitor and analyze marketing performance data to identify what’s working and recommend improvements
Proactively manage marketing operations — track pending tasks, flag bottlenecks, and keep projects moving forward
Research trends and bring fresh content ideas and strategic recommendations to the table
Maintain brand consistency across all channels, ensuring every touchpoint aligns with the established visual and tonal guidelines

Mandatory Skills

Proven experience in digital marketing strategy and execution
Strong understanding of brand identity, tone of voice, and visual aesthetics
Proficiency in email marketing platforms, particularly Kit (ConvertKit), including landing pages and automations
Experience creating and editing short-form video content (Instagram Reels, TikTok, or similar)
Strong design skills using Canva or similar tools, with a natural eye for visual composition and branding
Ability to analyze marketing data and translate insights into actionable recommendations
Self-starter who takes initiative, manages tasks independently, and proactively identifies what needs to be done
Reliable, detail-oriented, and able to work independently with minimal supervision
Strong written and verbal communication skills

Preferred Skills

Experience supporting coaches, consultants, or online course creators
Familiarity with building and optimizing sales funnels and lead generation workflows
Experience with Pinterest for brand development or content inspiration
Background in copywriting with the ability to adapt to different brand voices
Knowledge of social media analytics and reporting tools
Ability to manage multiple projects simultaneously and prioritize effectively
Interest in entrepreneurship, women’s empowerment, or business coaching

Why Join Us

This is a unique opportunity to become an integral part of a growing coaching brand and play a hands-on role in shaping its marketing direction. You’ll have the autonomy to bring your ideas to life, contribute to real business growth, and develop alongside the brand. If you’re looking for a role where your creativity, strategic thinking, and initiative are truly valued, we’d love to hear from you.