Lead Generation Expert

Job Summary

We are looking for a results-driven Lead Generation & Appointment Setting Specialist to build and manage our outbound sales pipeline from the ground up. In this role, you will source quality B2B leads, run cold email outreach and follow-up sequences, and book qualified appointments with business owners and operations managers. The ideal candidate is proactive, persuasive, and comfortable owning the full funnel — from first touch to booked call.

Key Responsibilities

• Build and manage an outbound lead generation funnel from the ground up
• Source, research, and verify B2B leads using prospecting tools such as Apollo and similar platforms
• Write, launch, and optimize cold email sequences
• Manage consistent, timely follow-ups across the entire pipeline
• Book qualified appointments with decision-makers (business owners, operations managers)
• Qualify and nurture leads as they move through the funnel
• Track and maintain the full sales pipeline and lead records
• Handle objections and rejections professionally to convert prospects into booked calls
• Report on outreach activity, conversion rates, and appointments set

Mandatory Skills

• Proven experience in B2B lead generation and appointment setting
• Hands-on experience writing and managing cold email sequences and campaigns
• Familiarity with prospecting and lead-sourcing tools such as Apollo (or similar AI-powered tools)
• Experience booking appointments with decision-makers
• Strong written English suitable for professional cold outreach
• Ability to manage a sales funnel end-to-end with minimal supervision
• Reliable, detail-oriented, and able to work independently
• Strong communication skills

Preferred Skills

• Experience setting up lead generation and outreach systems from scratch
• Familiarity with scheduling tools such as Calendly
• Experience in e-commerce or product-based B2B sales
• CRM experience and comfort managing pipeline data
• Confident objection handling and the ability to perform under role-play scenarios
• Ability to manage multiple outreach campaigns simultaneously
• *Why Join Us:** This is a ground-floor opportunity to shape an outbound sales engine from day one and make a direct, measurable impact on the company’s growth. You’ll work closely with the founder, enjoy real ownership of your work, and have the flexibility and room to grow as the business scales.

Work Schedule

Monday to Friday, 4 hours per day, 9AM to 1 PM UK timezone (GMT/BST).