Lead Conversion & LinkedIn/Substack Outreach VA

Job Summary

We are looking for a sharp, trustworthy Engagement Specialist to manage inbound conversations across LinkedIn and Substack. You will work through a daily queue of direct messages and comments, responding using an established library of prepared messaging, and identifying which conversations show real buying interest. This is a role for someone with excellent written English and strong reading comprehension — you are not running campaigns or building strategy, you are handling real conversations with care, judgment, and consistency.

Key Responsibilities

• Work through a daily queue of LinkedIn direct messages and comments, responding promptly and appropriately
• Manage Substack comments and reader replies, keeping engagement active and professional
• Select the correct prepared response for each situation from an existing message library
• Read each conversation carefully before replying, ensuring the response actually fits what the person said
• Identify and flag conversations where someone is showing genuine interest, rather than continuing with a templated reply
• Maintain a consistent voice and tone across every account you manage, writing in the established style of that account
• Escalate unusual, sensitive, or high-value conversations instead of guessing
• Keep the daily queue cleared and up to date so no message goes unanswered
• Handle confidential account access and private conversations with complete discretion

Mandatory Skills

• Excellent written English — native or near-native fluency, with flawless grammar, tone control, and natural phrasing
• Strong reading comprehension and the ability to understand context before responding
• Sound judgment and common sense in choosing the right response for the situation
• Absolute discretion and professionalism when handling account access and private conversations
• Comfortable navigating LinkedIn and Substack messaging and comment interfaces
• Reliable, detail-oriented, and able to work independently
• Strong communication skills and responsiveness throughout the workday
• Stable, high-speed internet connection and a consistent, distraction-free work setup

Preferred Skills

• Prior experience managing social media inboxes, DMs, or community engagement for someone else
• Familiarity with LinkedIn as a professional networking and business development platform
• Experience with lead qualification or recognizing buying signals in written conversations
• Background in customer support, sales support, or copywriting
• Experience writing in another person’s voice or maintaining brand tone guidelines
• Ability to stay focused and accurate across repetitive, high-volume tasks

Why Join Us

• * This is a clearly defined role with everything already built for you — no guesswork, no tool overload, and no cold outreach. You will be trusted with real responsibility from day one and given the systems and support to do the work well. If you take pride in careful, high-quality written communication and want steady, focused work with a team that values reliability, we would love to hear from you.**

Work Schedule

8AM to 5PM Israeli Time

3 hrs/day, ~15hrs/week, ~60hrs/month. No time zone alignment discussed, confirm with client during onboarding.

8AM Israeli Time