Social Media Marketing VA

Job Summary

We are looking for a creative and strategic Social Media Marketing VA to take full ownership of our organic social media presence across Meta platforms and, in time, LinkedIn. This role goes beyond posting — you will build the content plan, produce and edit the assets, publish and manage engagement, then test and report on what’s actually driving results. The ideal candidate is a self-starter who can bring a proven playbook to a growing brand and adapt it quickly.

Key Responsibilities

• Build and maintain a rolling 30-day social media content calendar and present it for approval
• Create, schedule, and publish organic content across Instagram and Facebook, expanding to LinkedIn
• Repurpose long-form video into short-form content such as Reels and Shorts, including custom thumbnails
• Design graphics and edit video assets for social posts
• Manage publishing through cross-posting and scheduling tools
• Monitor comments and direct messages, and set up automated response templates within Meta Business Suite
• Test different content formats, hooks, and audiences to identify what performs best
• Track analytics and report on followers, engagement, and conversion against agreed KPIs
• Support paid social campaigns as ad budget is introduced
• Manage social media for more than one brand under the same ownership
• Recommend new content directions and platform expansion opportunities

Mandatory Skills

• Proven experience managing organic social media for business accounts, particularly Instagram and Facebook
• Ability to independently build a content strategy and calendar, not just execute assigned posts
• Short-form video editing skills using CapCut, Premiere, or similar tools
• Graphic design proficiency in Canva, Photoshop, or equivalent, including thumbnail creation
• Working knowledge of Meta Business Suite for scheduling, inbox management, and automated replies
• Familiarity with social media scheduling and cross-posting platforms
• Comfortable reading analytics and reporting performance against KPIs
• Strong written English for captions, copy, and audience engagement
• Reliable, detail-oriented, and able to work independently
• Strong communication skills and a proactive approach to sharing ideas

Preferred Skills

• Experience building and managing LinkedIn company page content
• Hands-on experience with paid Meta campaigns, including setup and optimization
• Basic familiarity with GoHighLevel
• Background supporting home services, construction, real estate, or professional services brands
• Experience managing social media for multiple brands at the same time
• Ability to manage multiple projects simultaneously

Why Join Us

This is a chance to take real ownership of a brand’s social presence from an early stage, with the freedom to shape strategy rather than just follow instructions. You will work directly with a founder who values initiative and has a long track record of building strong, long-term working relationships. As results come in, there is clear room for the role to grow into paid media and additional brands.

Work Schedule

4 hrs/day mentioned only. Need to confirm specific days, hours, and time zone during onboarding.