Job Summary
We are looking for a proactive, highly organized Real Estate Digital Marketing Specialist with a strong marketing background to help build and manage the CRM, database, and lead-generation systems behind a growing luxury residential real estate business on the Westside of Los Angeles. This is a marketing-and-systems role rather than a general admin position — covering CRM setup, SEO, landing pages, email marketing, and social/video content. The ideal candidate can turn an established brand, website, and content library into a consistent lead-generation and client-nurture engine, and is excited to grow long-term with the business.
Key Responsibilities
- Select, set up, and organize a real estate CRM, consolidating contacts from phone, email, spreadsheets, open-house sign-ins, and past transactions
- Clean, deduplicate, and segment the contact database, tagging past clients, prospects, agents, and referral partners
- Build lead-nurture and follow-up workflows and track lead activity through the pipeline
- Develop and execute lead-generation campaigns for buyers, sellers, and sphere/referral contacts, including neighborhood-specific campaigns
- Build landing pages and lead-capture funnels (seller/buyer pages, home valuation campaigns) connected to the CRM
- Perform on-page SEO, keyword research, and local SEO optimization for the website
- Repurpose video content into blog posts, social media, Reels, Shorts, and email content
- Manage and schedule Instagram and YouTube content and maintain an organized content calendar and library
- Build and manage email newsletter campaigns, segmented lists, and nurture sequences
- Use AI tools to support content creation, research, and workflow automation
Mandatory Skills
- Proven experience with real estate CRM systems and database management/segmentation
- Strong WordPress experience, including landing page creation and on-page SEO
- Experience building lead-generation funnels and email marketing campaigns
- Comfort creating short-form social/video content (Instagram Reels, YouTube Shorts)
- Reliable, detail-oriented, and able to work independently
- Strong written English and communication skills
Preferred Skills
- Prior experience supporting a Realtor, real estate team, or brokerage
- Experience with real estate CRMs such as Follow Up Boss or HubSpot
- Familiarity with email platforms such as Mailchimp, Flodesk, or Constant Contact
- Video editing experience (Canva, CapCut, or similar)
- Comfortable using AI tools (e.g., ChatGPT) to boost productivity
- Knowledge of local/neighborhood SEO strategy
Why Join Us
This is a chance to take real ownership of a marketing and lead-generation function from the ground up, with meaningful input into strategy rather than just execution. You’ll work in a flexible, supportive environment with strong long-term growth potential as responsibilities and compensation expand alongside the business.
Work Schedule
Monday to Friday, 9AM to 3PM PST
Ready to Apply?
Submit your application and our team will be in touch.
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