GHL Automation & Lead Conversion VA

Job Summary

We are looking for a GHL Automation & Lead Conversion VA to take ownership of what happens after a lead comes in. Our lead generation is already performing well — the gap is in the nurturing, follow-up, and conversion that follows. You will audit our existing GoHighLevel setup, identify what is broken or missing, rebuild the automation and email nurture experience, and make sure every lead moves through the right journey. This is a hands-on role for someone who can diagnose a system, not just build basic workflows.

Key Responsibilities

• Audit the existing GoHighLevel environment end to end and document gaps in workflows, automations, and follow-up sequences
• Rebuild and optimize email nurture sequences that move new leads toward booked calls and purchases
• Build and maintain workflows, triggers, tags, segmentation rules, and pipeline stages in GoHighLevel
• Ensure every lead sits in the correct pipeline stage and receives the correct automated follow-up
• Test conditional logic across all automations and repair broken, looping, or dead-end paths
• Connect quiz results, landing pages, and funnels to correctly segmented follow-up journeys
• Manage ongoing follow-up on incoming leads so no enquiry is left unanswered
• Monitor campaign performance (open rates, click rates, conversion metrics) and report on results
• Recommend and implement improvements that increase lead-to-client conversion
• Document all workflows, automations, and processes built so the system is maintainable

Mandatory Skills

• Proven hands-on experience with GoHighLevel — not theoretical or basic workflow building only
• Demonstrated ability to build workflows, triggers, tags, segmentation, and pipelines from scratch
• Experience auditing an existing CRM or automation setup and identifying gaps and failure points
• Strong email marketing background, including nurture and follow-up sequence design
• Experience building or maintaining funnels and landing pages inside a CRM platform
• Ability to test and troubleshoot conditional logic in automations
• Comfortable reading campaign analytics and translating numbers into recommendations
• Clear documentation habits — able to record processes so others can follow them
• Reliable, detail-oriented, and able to work independently
• Strong written and verbal communication skills in English

Preferred Skills

• Experience with quiz funnels, assessments, or interactive lead magnets
• Familiarity with membership areas, low-ticket offers, workshops, and high-ticket coaching funnels
• Background supporting coaching, online education, or digital product businesses
• Email copywriting skills alongside technical automation ability
• Experience handling direct lead follow-up via email or SMS in addition to automation
• Social media content or scheduling experience (scope may expand over time)
• Ability to manage multiple projects simultaneously

Why Join Us

This is a role with real ownership — you are not maintaining someone else’s system, you are diagnosing it, rebuilding it, and proving the impact with numbers. You will work directly with the business owner, with the autonomy to recommend changes and see them implemented. If you enjoy turning a messy funnel into a clean, converting machine, you will have plenty to work with here.

Work Schedule

40 hrs/month (10 hrs/week)