Paid Advertising Expert

• *Job Summary:** We are seeking a high-level Paid Advertising Expert with deep strategic expertise in managing and scaling campaigns across multiple platforms. This role goes well beyond basic ad management — we need someone who can develop sophisticated strategies, analyze performance data, optimize ROI, and drive measurable lead generation results for clients in the home services industry. The ideal candidate operates at an elite level and brings both technical proficiency and strategic vision to every campaign.

Key Responsibilities

• Develop, launch, and manage paid advertising campaigns across Google Ads, Meta Ads, YouTube Ads, TikTok Ads, and LinkedIn Ads
• Build and execute full-funnel advertising strategies tailored to each client’s goals and industry
• Set up and maintain accurate conversion tracking, pixel implementation, and attribution models
• Design and manage retargeting campaigns to nurture leads and improve conversion rates
• Conduct creative testing (ad copy, visuals, formats) and iterate based on performance data
• Analyze campaign performance metrics and generate actionable insights to improve ROI
• Scale successful campaigns strategically based on data-driven performance benchmarks
• Plan and execute lead generation campaigns specifically for local service businesses
• Provide regular performance reports with clear recommendations for optimization
• Stay current on platform algorithm changes, ad policy updates, and emerging paid media trends
• Collaborate closely with the team to align advertising strategy with broader client growth goals

Mandatory Skills

• Proven advanced experience managing paid advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube Ads, and TikTok Ads
• Strong expertise in campaign strategy, not just setup — including audience targeting, bid strategy, budget allocation, and funnel design
• Deep understanding of conversion tracking, pixel setup, and attribution across platforms
• Demonstrated ability to build and optimize retargeting and remarketing campaigns
• Experience with A/B and multivariate creative testing methodologies
• Strong analytical skills with the ability to interpret performance data and translate it into actionable optimizations
• Proven track record of improving ROI and scaling campaigns profitably
• Lead generation experience, particularly for service-based or local businesses
• Reliable, detail-oriented, and able to work independently with minimal supervision
• Strong communication skills and ability to present data-driven insights clearly

Preferred Skills

• Direct experience generating leads for home service industries such as HVAC, electrical, plumbing, roofing, or construction
• Experience with LinkedIn Ads campaign management
• Familiarity with CRM platforms and lead tracking systems (e.g., GoHighLevel, HubSpot, or similar)
• Experience with landing page optimization and conversion rate optimization (CRO)
• Knowledge of Google Analytics 4, Google Tag Manager, and third-party tracking tools
• Background working in or with digital marketing agencies
• Ability to manage multiple client accounts simultaneously while maintaining performance standards
• Experience creating performance dashboards and automated reporting
• *Why Join Us:** This is a rare opportunity to step into a high-impact role where your expertise directly drives client growth and business results. You will work alongside a collaborative team that values strategic thinking and rewards performance. If you thrive on data, love optimizing campaigns, and want creative ownership over advertising strategy, this role offers the challenge and autonomy you’re looking for.

Work Schedule

Mon-Fri (Flexible hours)