Part TimeAdministrative and Operations SupportMarketing and AdvertisingSocial Media Management

Job Summary

We are seeking a skilled Marketing and Digital Advertising VA to support our growing marketing department. This role involves managing paid advertising campaigns across multiple platforms, building and optimizing nurture campaigns, and contributing to a broader digital lead generation strategy. The ideal candidate brings hands-on media buying experience and a solid understanding of the digital marketing landscape.

Key Responsibilities

Set up, manage, and optimize paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads
Support the launch and management of YouTube and Connected TV (CTV) advertising campaigns
Build and maintain nurture campaigns within GoHighLevel
Monitor ad performance, analyze results, and recommend optimizations to improve lead quality and cost efficiency
Assist with basic SEO tasks to support organic visibility
Support website-related marketing tasks and ensure alignment between ads and landing pages
Generate and manage digital leads across multiple advertising channels
Report directly to the Chief Marketing Officer and serve as a key support resource for marketing operations
Provide regular performance updates and campaign insights to the marketing team

Mandatory Skills

Proven experience managing Facebook/Meta Ads and Google Ads campaigns
Strong understanding of digital lead generation strategies and funnel optimization
Hands-on experience with media buying across paid social and paid search channels
Familiarity with GoHighLevel or similar CRM and marketing automation platforms
Basic knowledge of SEO principles and website management
Ability to read and interpret advertising analytics and translate data into actionable recommendations
Reliable, detail-oriented, and able to work independently with minimal supervision
Strong communication skills and ability to collaborate effectively with marketing leadership

Preferred Skills

Experience running YouTube Ads or Connected TV (CTV) campaigns
Background in lead generation for service-based or home services industries
Experience building automated nurture sequences and drip campaigns
Familiarity with landing page optimization and conversion rate improvement
Knowledge of A/B testing for ad creatives, audiences, and landing pages
Ability to manage multiple campaigns and projects simultaneously

Why Join Us

This is a great opportunity to work closely with an experienced marketing leader and play a central role in scaling a company’s digital advertising efforts. You will have room to grow as the team expands, with the potential to take on greater responsibility over time. If you thrive in a fast-paced, results-driven marketing environment, we would love to hear from you.