GoHighLevel (Meta Ads Automations)

• *Job Summary:** We are looking for a results-driven GoHighLevel & Meta Ads Specialist to take ownership of our lead generation and marketing automation. In this role, you’ll manage paid ad campaigns, build and maintain CRM workflows, nurture leads from first touch to booked consultation, and report on performance. The ideal candidate is technically confident in GoHighLevel, data-minded, and able to run the marketing engine with minimal oversight.

Key Responsibilities

• Create, manage, and optimize Meta (Facebook/Instagram) ad campaigns to drive qualified leads
• Build, monitor, and troubleshoot GoHighLevel automations and workflows to ensure they function correctly
• Manage the CRM end-to-end, including lead capture, segmentation, and pipeline organization
• Set up and maintain landing pages connected to ad campaigns
• Run lead nurturing sequences and automated follow-up messaging
• Execute email marketing campaigns
• Coordinate lead flow from ad to landing page to booked consultation or trial
• Produce weekly KPI reports, lead source reporting, and conversion analysis
• Track performance against lead generation targets and recommend improvements

Mandatory Skills

• Proven hands-on experience with GoHighLevel (workflows, automations, pipelines, CRM)
• Experience creating and managing Meta/Facebook ad campaigns
• Strong understanding of lead generation, lead nurturing, and follow-up funnels
• Ability to build and connect landing pages
• Experience with email marketing
• Comfortable producing KPI, lead source, and conversion reports
• Reliable, detail-oriented, and able to work independently
• Strong communication skills

Preferred Skills

• Experience with paid advertising for membership-based, fitness, or wellness businesses
• Familiarity with A/B testing ad creatives and landing pages
• Analytical mindset with the ability to interpret data and suggest optimizations
• Ability to manage multiple campaigns and priorities simultaneously
• Proactive, strategic thinker who can take initiative beyond assigned tasks
• *Why Join Us:** This is a great opportunity to own a growing marketing operation and directly shape results in a fast-moving, supportive environment. You’ll have the autonomy to make a real impact, with room to grow your responsibilities over time as the role expands.

Work Schedule

Daytime, Australian business hours (NSW / AEST)