Virtual assistant services cover almost any business task that can be done remotely, from inbox and calendar management to bookkeeping, paid ads, video editing and QA testing. This guide is a complete virtual assistant services list: 39 services in eight areas, what each one covers, what it costs, and which services businesses actually hire for most, based on VA MASTERS' own data on 323 VA roles.
VA MASTERS is a virtual assistant recruitment agency that has placed 1,000+ Filipino virtual assistants with businesses worldwide. The rates on this page are our current client rates for dedicated, professional virtual assistant services.
Quick Answer
Virtual assistant services cover any business task that can be done remotely: administrative support, customer service, marketing, sales, creative work, finance, technical and IT work, and industry-specific support such as real estate, legal or e-commerce. The most in-demand service is administrative and operations support: it appears in 64.1% of VA roles opened February–August 2026, followed by marketing (30.0%) and sales (21.4%). Through VA MASTERS, dedicated Filipino VAs cost from $6.50/hr ($6.50–$15/hr for most services, up to $25/hr for development roles), it costs nothing to start, and first candidates typically arrive in about 2 business days.
What Are Virtual Assistant Services?
Virtual assistant services are professional support tasks done remotely by a skilled assistant who works as part of your team. A dedicated virtual assistant works only for your business during agreed hours, inside your own tools (email, Slack, your CRM, your help desk), rather than juggling tasks for many clients at once.
Services fall into two broad types. Generalist services (admin, scheduling, inbox, research, light customer support) suit founders and small teams who need flexible, all-round help. Specialist services (bookkeeping, paid ads, SEO, design, QA testing, development) need deeper skills in one function.
In practice, most VA roles mix both. In VA MASTERS' analysis of 323 roles opened by 253 companies between February and August 2026, only 26% covered a single type of work; the average role combined about two, and 28% spanned three (What Businesses Actually Outsource to Virtual Assistants in 2026). So when you plan which services you need, think in bundles: "admin plus social media" or "sales support plus CRM management" is a normal VA role.
The Complete Virtual Assistant Services List
Below are 39 virtual assistant services, grouped by area, with what each covers and the VA MASTERS hourly rate for the matching role category. Follow a link for a full guide to that service.
| # | Service | Area | What it covers | Rate (VA MASTERS) |
|---|---|---|---|---|
| 1 | Email and inbox management | Administrative | Triage, filing rules, reply templates, follow-up tracking | $6.50–$10/hr |
| 2 | Calendar and scheduling | Administrative | Booking meetings across time zones, reminders, protecting focus time | $6.50–$10/hr |
| 3 | Executive assistance | Administrative | Inbox, calendar, travel, meeting notes and follow-ups for a founder or executive | $6.50–$10/hr |
| 4 | Data entry and database management | Administrative | CRM updates, spreadsheets, contact lists, data cleanup | $6.50–$10/hr |
| 5 | Document preparation | Administrative | Reports, proposals, presentations, file and folder organization | $6.50–$10/hr |
| 6 | Project coordination | Administrative | Task trackers, status reports, deadlines, team follow-ups | $6.50–$10/hr |
| 7 | Travel research and booking | Administrative | Flights, hotels, itineraries and changes | $6.50–$10/hr |
| 8 | Email and live-chat support | Customer service | Tickets, live chat, social inbox, help-center replies | $6.50–$10/hr |
| 9 | Order processing and returns | Customer service | Order checks, shipping updates, refunds and exchanges | $6.50–$10/hr |
| 10 | Customer onboarding | Customer service | Welcome emails, onboarding calls, check-ins and surveys | $6.50–$10/hr |
| 11 | Social media management | Marketing | Scheduling, community replies, basic graphics, reporting | $7.50–$9/hr |
| 12 | Email marketing and automation | Marketing | Campaigns, segments, automations in ActiveCampaign, Klaviyo or Mailchimp | $8.50–$15/hr |
| 13 | SEO and blog management | Marketing | Keyword research, on-page updates, publishing in WordPress | $8.50–$15/hr |
| 14 | Paid ads management (Google, Meta, Amazon) | Marketing | Campaign monitoring, reporting, audience and creative tests | $8.50–$15/hr |
| 15 | Market and competitor research | Marketing | Competitor tracking, pricing benchmarks, short research briefs | $8.50–$15/hr |
| 16 | Lead generation and prospecting | Sales | Prospect lists, LinkedIn and email outreach | $8.50–$14.50/hr |
| 17 | Appointment setting and cold calling | Sales | Calling and booking meetings for your sales team | $8.50–$14.50/hr |
| 18 | CRM management | Sales | Pipeline hygiene, deal updates, follow-up sequences | $8.50–$14.50/hr |
| 19 | Graphic design | Creative | Social graphics, ad creatives, presentations, brand assets | $8–$14/hr |
| 20 | Video editing | Creative | YouTube, Reels and TikTok edits, captions, thumbnails | $8–$14/hr |
| 21 | Photo editing and product images | Creative | Retouching, background removal, marketplace-ready images | $8–$14/hr |
| 22 | Content writing and copywriting | Creative | Blog posts, website copy, product descriptions, newsletters | $7–$12/hr |
| 23 | Bookkeeping | Finance | Transactions, reconciliations, payables and receivables in QuickBooks or Xero | $7.50–$14/hr |
| 24 | Payroll administration | Finance | Payroll runs, contractor payments, payroll records | $7.50–$14/hr |
| 25 | Invoicing and collections | Finance | Invoices, payment tracking, overdue reminders | $7.50–$14/hr |
| 26 | Financial reporting and FP&A | Finance | Budgets, forecasts, variance reports, KPI dashboards | $7.50–$14/hr |
| 27 | Website management (WordPress) | Technical | Updates, page builds, content publishing, broken-link checks | $8.50–$16/hr |
| 28 | QA and software testing | Technical | Manual testing, bug reports, regression checks, test cases | $8.50–$16/hr |
| 29 | Help desk and technical support | Technical | Tier-1 tickets, knowledge-base articles, escalations | $8.50–$16/hr |
| 30 | Data analysis and dashboards | Technical | Reports, dashboards in Looker Studio, Power BI or Tableau | $9.50–$17/hr |
| 31 | Workflow automation (Zapier, Make, n8n) | Technical | Connecting tools and automating repeat work | $8.50–$16/hr |
| 32 | GoHighLevel and CRM setup | Technical | Pipelines, funnels, automations, CRM configuration | $8.50–$16/hr |
| 33 | Software development | Technical | Front-end, back-end and app development roles | $12–$25/hr |
| 34 | Real estate support | Industry | Listings, transaction coordination, CRM, tenant communication | $7–$12/hr |
| 35 | Medical admin support | Industry | Scheduling, reminders, insurance verification, records admin | $6.50–$10/hr |
| 36 | Legal support | Industry | Document formatting, case-management updates, client intake | $8.50–$14/hr |
| 37 | E-commerce operations | Industry | Listings, inventory, orders on Amazon, Shopify and eBay | $6.50–$10/hr |
| 38 | Recruitment and HR support | Industry | Job posts, resume screening, interview scheduling, ATS updates | $8.50–$14/hr |
| 39 | Construction admin | Industry | Permits, bids, subcontractor communication, change orders | $6.50–$10/hr |
Rates are for dedicated Filipino VAs recruited through VA MASTERS (USD per hour). The exact rate within a range depends on the VA's experience and the scope of the role. Don't see your task? Most remote business work fits one of these areas; ask us about your role.
Most In-Demand Virtual Assistant Services in 2026
The most in-demand virtual assistant service is administrative and operations support. It appears in 64.1% of VA roles opened between February and August 2026, and it accounts for 37.9% of all VA work. Marketing and advertising (30.0% of roles) and sales and business development (21.4%) follow. The ranking below comes from VA MASTERS' analysis of 323 roles opened by 253 companies in that period.
| Rank | Virtual assistant service | Share of VA roles that include it | Share of all VA work | VA MASTERS rate |
|---|---|---|---|---|
| 1 | Administrative and operations support | 64.1% | 37.9% | $6.50–$10/hr |
| 2 | Marketing and advertising | 30.0% | 12.8% | $8.50–$15/hr |
| 3 | Sales and business development | 21.4% | 11.2% | $8.50–$14.50/hr |
| 4 | Tech and development | 15.8% | 6.3% | $8.50–$16/hr (IT); $12–$25/hr (development) |
| 5 | Social media management | 13.9% | 5.2% | $7.50–$9/hr |
| 6 | E-commerce management | 12.1% | 5.1% | $6.50–$10/hr |
| 7 | Design and creative | 9.3% | 5.3% | $8–$14/hr |
| 8 | Writing and content creation | 9.3% | 3.3% | $7–$12/hr |
| 9 | Analytics and software engineering | 7.7% | 3.3% | $9.50–$17/hr |
| 10 | Real estate | 7.4% | 3.4% | $7–$12/hr |
| 11 | Finance and accounting | 5.9% | 3.9% | $7.50–$14/hr |
| 12 | Legal and compliance | 0.9% | 0.4% | $8.50–$14/hr |
| 13 | HR and recruiting | 0.9% | 0.4% | $8.50–$14/hr |
Because a role can include more than one service, the "share of VA roles" column adds up to more than 100%. The "share of all VA work" column splits each role evenly across its services and adds up to 100% (with "other" work making up the remaining 1.4%). Data: roles opened February–August 2026, 323 roles, 253 companies. Data as of August 2026; see the full report for the latest figures. Rates are VA MASTERS client rates, not part of the report.
What this means when you plan your hire:
- Admin is the base, not the whole job. Most admin work is bundled with something else, for example admin plus social media, or sales support plus CRM work.
- Part-time is the default. 72% of the roles were part-time, and 46% were opened at exactly 80 hours a month.
- Specialist services are a large share of demand. Marketing (30.0%), sales (21.4%) and tech and development (15.8%) each appear in more than one in seven roles.
Customer support and specialized technical roles require more than basic coverage. They also need strong platform skills, industry knowledge, and clear communication.— Alon Pearl, Founder & CEO, VA MASTERS, in SunStar Davao
AI Skills in Virtual Assistant Services
AI skills are now part of many VA roles, but not all of them. In VA MASTERS' analysis of 322 roles opened February–August 2026, 23.9% named AI in their requirements. Technical and analytics roles named it in 44.0% of cases, finance and accounting roles in only 5.3%; the share was flat across the period (AI Skills in Virtual Assistant Job Requirements 2026). If AI tools matter for your work, name them in the job description and the skills test.
Tasks which are repetitive and clearly defined are the most exposed to automation. But we're also seeing the opposite happen. New roles are emerging around AI itself, whether that's administrative people who know how to work well with AI tools, AI-assisted content creation, image and video editing, or analysis work. In almost every role we recruit for today, employers want someone who knows how to use AI.— Alon Pearl, Founder & CEO, VA MASTERS
Virtual Assistant Services Pricing by Category
Virtual assistant services through VA MASTERS cost from $6.50/hr. Most services cost $6.50–$15/hr, and only development roles go up to $25/hr. Below are our client rates per service category, with the monthly cost for part-time (80 hours) and full-time (160 hours) work.
| Service category | Typical services | Hourly rate | Part-time (80 h/month) | Full-time (160 h/month) |
|---|---|---|---|---|
| Administrative & Operations Support | Admin, executive assistance, customer support, data entry | $6.50–$10/hr | $520–$800 | $1,040–$1,600 |
| E-commerce Management | Store operations, listings, order support | $6.50–$10/hr | $520–$800 | $1,040–$1,600 |
| Social Media Management | Social media scheduling and community management | $7.50–$9/hr | $600–$720 | $1,200–$1,440 |
| Writing & Content Creation | Content writing, copywriting, blog posts | $7–$12/hr | $560–$960 | $1,120–$1,920 |
| Real Estate | Real estate admin, transaction coordination | $7–$12/hr | $560–$960 | $1,120–$1,920 |
| Finance & Accounting | Bookkeeping, payroll, invoicing, reporting | $7.50–$14/hr | $600–$1,120 | $1,200–$2,240 |
| Design & Creative Arts | Graphic design, video editing, photo editing | $8–$14/hr | $640–$1,120 | $1,280–$2,240 |
| Marketing & Advertising | SEO, email marketing, paid ads | $8.50–$15/hr | $680–$1,200 | $1,360–$2,400 |
| Sales & Business Development | Lead generation, appointment setting, CRM | $8.50–$14.50/hr | $680–$1,160 | $1,360–$2,320 |
| Legal & Compliance | Legal support, compliance admin | $8.50–$14/hr | $680–$1,120 | $1,360–$2,240 |
| Human Resources & Recruiting | Recruitment and HR support | $8.50–$14/hr | $680–$1,120 | $1,360–$2,240 |
| IT & Network Security | Website management, QA testing, help desk, automation | $8.50–$16/hr | $680–$1,280 | $1,360–$2,560 |
| Data Science, Analytics & Software Eng. | Data analysis, dashboards | $9.50–$17/hr | $760–$1,360 | $1,520–$2,720 |
| Tech / Development | Software development roles | $12–$25/hr | $960–$2,000 | $1,920–$4,000 |
Affordable Virtual Assistant Services vs. a Local Hire
Filipino virtual assistants are affordable talent: the difference comes from the cost-of-living gap, not from lower skills. Hiring through VA MASTERS saves up to 80% compared with hiring locally. For reference, here are U.S. median wages for comparable in-house roles:
| Role | U.S. in-house median wage | VA MASTERS, full-time |
|---|---|---|
| Executive assistant | $76,590 a year | $1,040–$1,600 a month ($6.50–$10/hr) |
| Customer service representative | $21.53 an hour | $6.50–$10 an hour |
| Marketing specialist | $78,760 a year | $1,360–$2,400 a month ($8.50–$15/hr) |
| Legal secretary / administrative assistant | $55,570 a year | $1,360–$2,240 a month ($8.50–$14/hr) |
U.S. figures: BLS (U.S. federal wage data), Occupational Employment and Wage Statistics, May 2025 medians (executive secretaries and executive administrative assistants; customer service representatives; market research analysts and marketing specialists; legal secretaries and administrative assistants). Base wages before benefits, payroll taxes and equipment. Use our cost savings calculator for your own roles, and see how much a virtual assistant costs for a full breakdown.
VA Plans and Packages: Comparing Pricing Across Providers
Virtual assistant providers package their services in three main ways, which makes prices hard to compare at a glance:
- Hour bundles: a fixed number of assistant hours a month, often shared across tasks (for example Time Etc).
- Monthly subscriptions or managed plans: a set monthly price for a full-time or part-time assistant (for example MyOutDesk, Wishup, Boldly).
- Dedicated hourly VAs: a VA recruited for your role, billed by the hour, usually 80 hours (part-time) or 160 hours (full-time) a month. This is how VA MASTERS works.
To compare virtual assistant pricing across different platforms, convert every offer to the same unit: the monthly cost for the hours you need, or the effective hourly rate.
| Provider | Model | Published price | Effective hourly rate |
|---|---|---|---|
| VA MASTERS | Dedicated Filipino VA recruited for your role; you choose from the top 2–3 candidates | $1,040–$1,600/month full-time for admin roles; most services $6.50–$15/hr | From $6.50/hr |
| MyOutDesk | Managed full-time outsourcing | From $1,988/month (Managed), from $2,500/month (Specialized) | Not published |
| Wishup | Managed dedicated assistants | Prime VA $1,299/month (4 h/day) or $1,999/month (8 h/day) | Not published |
| Time Etc | US-based assistants, monthly hour bundles | $390/month for 10 h up to $2,160/month for 60 h | $36–$39/hr |
| Boldly | Subscription, 40–100 hours a month | $2,600/month for 40 h up to $6,500/month for 100 h | $65/hr |
| Belay | US-based virtual assistants | Not published | Not published |
| Freelance marketplaces | You hire and manage freelancers directly | Set by each freelancer | Varies |
Prices as published on each provider's own website, checked October 2026. Effective hourly rates are shown only where the plan states its monthly hours. For profiles of each company, see our honest comparison of virtual assistant companies.
Pro Tip
Price is only half the comparison. Also ask who selects the VA, whether the VA works only for you, whether there are setup fees or minimum terms, and what happens if the fit is wrong.
Not sure how many hours you need? Most businesses start part-time: 72% of VA roles opened February–August 2026 were part-time, and 46% started at exactly 80 hours a month (323 roles).
The business world is moving away from rigid, full-time costs. Part-time virtual assistant setups give business owners the freedom to buy the exact help they need, test new work routines without big financial risks, and add more team hours as company revenue grows.— Alon Pearl, Founder & CEO, VA MASTERS
Administrative & Operations Support Services
Administrative virtual assistant services are the backbone of most VA roles and the most common starting point. An admin VA costs $6.50–$10/hr through VA MASTERS ($1,040–$1,600 a month full-time).
Email Management & Inbox Organization
The VA sorts incoming email, flags what needs you, drafts replies from templates, tracks follow-ups and sends you a short daily summary. You agree the rules once (what the VA can answer, what to forward, what to archive) and review exceptions instead of the whole inbox. See: Email management VAs.
Calendar & Schedule Management
Scheduling across Google Calendar, Outlook and Calendly, coordinating time zones, confirming and rescheduling meetings, blocking focus time and preparing short meeting briefs.
Data Entry & Database Management
CRM updates and cleanup, spreadsheet maintenance, contact lists, research compilation and data migration between tools. Accuracy matters more than speed here, so put accuracy into the custom skills test for the role. See: Data entry VAs.
Document Preparation & Management
Reports, proposals and presentations formatted to your templates, plus organized folders in Google Drive, Dropbox or SharePoint and written procedures (SOPs) for recurring work.
Project Coordination
Task tracking in Asana, Monday.com, ClickUp, Trello or Notion, status reports, deadline reminders and follow-ups across the team. See: Administrative VA services and virtual operations managers.
Marketing & Sales Virtual Assistant Services
Marketing VAs fix the most common marketing problem in small businesses: not strategy, but consistent execution. Marketing and advertising VAs cost $8.50–$15/hr, social media VAs $7.50–$9/hr and sales VAs $8.50–$14.50/hr through VA MASTERS.
Social Media Management
Content scheduling across Instagram, Facebook, LinkedIn, TikTok and X, comment and DM replies, basic graphics and monthly reporting. Canva appears in 47% of social media VA roles opened February–August 2026 (software report). See: Social media and community manager VAs.
Content Marketing, SEO & Blog Management
Keyword research, briefs, drafts in your brand voice, on-page updates, internal links and publishing in WordPress. See: SEO content writer VAs.
Email Marketing & Automation
Campaigns and automations in ActiveCampaign, Klaviyo, Mailchimp, ConvertKit or HubSpot, list segmentation, A/B tests and campaign reports. See: ActiveCampaign specialist VAs.
Paid Advertising Management
Day-to-day monitoring of Google, Meta, LinkedIn, TikTok or Amazon campaigns, reporting, and audience and creative tests within budgets and targets you set. Strategy and big budget decisions stay with you or your account manager. See: PPC manager VAs and Facebook ads VAs.
Lead Generation & Sales Support
Prospect lists, LinkedIn and email outreach, appointment setting, CRM updates and pipeline follow-ups. See: Sales support and lead generation VAs.
Market Research & Competitive Analysis
Competitor monitoring, pricing benchmarks, review and sentiment summaries, and short research briefs delivered on your schedule. See: Digital marketing VAs.
See Virtual Assistant Services in Action
A 42-second overview of the main virtual assistant services VA MASTERS recruits for: digital marketing, sales support, data analysis and admin assistance, all delivered by Filipino virtual assistants recruited for each role.
A B2B marketing agency CEO explains how hiring a Filipino virtual assistant through VA MASTERS worked for his agency: the quality of the work and the savings compared with hiring locally.
Australian coaching founders describe hiring their VA through VA MASTERS: how quickly they went from a first call to a working VA, and how the VA took over their CRM and funnel work so they could focus on higher-value work.
Customer Service & Support Virtual Assistant Services
A customer service VA keeps replies fast and consistent without an in-house support team. Customer-support VAs cost $6.50–$10/hr through VA MASTERS ($1,040–$1,600 a month full-time).
Multi-Channel Customer Support
Email support in Zendesk, Gorgias, Freshdesk or Help Scout, live chat in Intercom or Tidio, social media comments and DMs, and phone support with scripts. A response library for your most common questions and clear escalation rules let the VA handle routine cases on their own. See: Customer service VAs.
Order Processing & Management
Order checks, shipping updates, returns, refunds and order-status replies in your store and help-desk tools, such as Shopify and Gorgias. See: E-commerce operations VAs.
Customer Onboarding & Success
Welcome sequences, onboarding call scheduling, check-ins, satisfaction surveys and renewal reminders.
Help Desk & Technical Support
Tier-1 tickets, knowledge-base articles, bug reports with reproduction steps and escalations to your product team. Technical support is priced in the IT category ($8.50–$16/hr). See: Technical support VAs.
Technical & IT Virtual Assistant Services
Technical VAs keep your website, software and data in order. IT VAs cost $8.50–$16/hr, data analysts $9.50–$17/hr and development roles $12–$25/hr through VA MASTERS.
Website Management & Development
WordPress core, plugin and theme updates, page builds in Elementor or Divi, content publishing, image optimization and broken-link checks. See: WordPress VAs.
Software & CRM Administration
Setup and day-to-day management of HubSpot, Salesforce, GoHighLevel, Monday.com or Airtable: users, pipelines, automation rules, data hygiene and reporting dashboards. See: GoHighLevel VAs ($8.50–$16/hr) and Airtable VAs.
QA Testing & Software Quality Assurance
Manual testing of web and mobile apps, bug reports with screenshots and steps, regression testing after releases and test-case management. See: QA testing VAs.
Data Analysis & Business Intelligence
Dashboards in Looker Studio, Power BI or Tableau, weekly and monthly reports, and trend analysis that turns raw data into decisions. See: Data analyst VAs and KPI dashboard VAs.
… Hiring an Administrative QA Virtual Assistant has been a game-changer. They handle everything from detailed testing of our application to managing tasks in ClickUp, keeping our R&D team organized and on schedule. … they don’t just follow instructions but actively suggest improvements and catch issues before they escalate. …— Ori, CTO | Fintech
Creative & Design Virtual Assistant Services
Creative VAs keep your brand assets, videos and product images coming on schedule. Design and creative VAs cost $8–$14/hr and writers $7–$12/hr through VA MASTERS.
Graphic Design & Brand Assets
Social graphics, email headers, ad creatives, presentations and infographics in Adobe Photoshop, Illustrator, Canva or Figma. Where the role needs it, the custom skills test is built on a real brief from your work, not just a portfolio review. See: Graphic design VAs and Canva VAs.
Video Editing & Production
Long-form YouTube edits, Reels and TikToks, captions, motion graphics and thumbnails. See: Video editing VAs.
Content Writing & Copywriting
Blog articles, website copy, product descriptions, newsletters, case studies and LinkedIn posts in your brand voice. Writing roles are also the slowest to fill: a median of 27 days against 15 days across all roles (closed roles opened January 2025–August 2026, report), so start the search early. See: Content writer VAs.
Photo Editing & Product Photography
Product retouching, background removal, color correction and marketplace-ready image sets for Amazon, Shopify and other stores. See: Photo editing VAs.
Finance & Accounting Virtual Assistant Services
Most bookkeeping and financial reporting is process-driven, which makes it a strong fit for a dedicated VA. Tax planning and financial advice stay with your accountant; the routine work runs through the VA. Finance VAs cost $7.50–$14/hr through VA MASTERS.
Bookkeeping & Financial Records
Transaction coding, bank and card reconciliations, payables and receivables, and monthly statements in QuickBooks Online, Xero or FreshBooks. QuickBooks is named in 68% of finance VA roles opened February–August 2026 (software report). See: QuickBooks & Xero bookkeeping VAs and Accounting VAs.
Payroll Management
Payroll runs, contractor payments, payroll records and reports, under your or your accountant's sign-off. See: Payroll VAs.
Financial Planning & Analysis
Budgets, forecasts, variance analysis and KPI dashboards in Excel, Google Sheets or Power BI. See: FP&A VAs and Financial controller VAs.
Invoicing & Collections
Invoices, payment tracking, polite overdue reminders, receivables aging reports and dispute records.
Hiring Lawrence as a QuickBooks Expert and Lery as a Real Estate Administrative VA has completely transformed how I run my real estate business. Lawrence efficiently manages all our financial records, ensuring everything is organized and accurate, while Lery handles property documents, tenant coordination, and administrative tasks. …— Ari, Entrepreneur | Real Estate
Before working with VA Masters, our agency relied solely on local employees. … Bringing in virtual assistants for campaign management, data analysis, and even a personal assistant has allowed us to grow faster without compromising on quality. Having all the HR aspects handled seamlessly means I can focus on strategic growth without getting bogged down by admin tasks. …
Industry-Specific Virtual Assistant Services
Industry-specific VAs already know the tools, terms and workflows of your sector, so they need less onboarding on the basics.
Real Estate Virtual Assistants
Lead follow-up and CRM work in Follow Up Boss, kvCORE or LionDesk, listing updates, transaction coordination, CMA preparation support, tenant communication and contractor scheduling. Real estate VAs cost $7–$12/hr. See: Real estate VAs and Appraiser VAs.
Healthcare & Medical Virtual Assistants
Patient scheduling and reminders, insurance verification, records admin and front-desk communication, set up with access controls that fit your privacy obligations. Medical admin VAs cost $6.50–$10/hr; specialized billing roles are priced in the finance range ($7.50–$14/hr). See: Medical VA services and our virtual medical assistant guide.
Legal Virtual Assistants
Document formatting, case-management updates in Clio, MyCase or PracticePanther, client intake, filing calendars and time-entry admin, under attorney supervision. Legal VAs cost $8.50–$14/hr. See: Legal VAs and Compliance VAs.
E-Commerce Virtual Assistants
Product listings on Amazon, Shopify, eBay, Etsy and Walmart Marketplace, inventory and reorder tracking, customer service, review monitoring and supplier coordination. E-commerce VAs cost $6.50–$10/hr. See: E-commerce VAs, Shopify VAs, Amazon PPC VAs and eBay VAs.
Construction & Architecture Support
Project documents, permit tracking, bid and submittal coordination, subcontractor communication, change orders and CAD drafting support. See: Construction admin VAs and Architecture & engineering VAs.
Recruitment & HR Support
Sourcing on LinkedIn and job boards, resume screening against your criteria, interview scheduling, ATS updates in Greenhouse, Lever or Workable, and onboarding paperwork. Recruitment VAs cost $8.50–$14/hr. See: Recruitment VAs.
Automation & Workflow Virtual Assistant Services
Automation VAs don't just do repetitive tasks; they build workflows that remove them. Automation work is priced in the IT category ($8.50–$16/hr) through VA MASTERS. Automation tools appear in more VA roles than ChatGPT does: Zapier and n8n together are named more often than ChatGPT alone (322 roles, February–August 2026, report).
Zapier & Make Automation
Multi-step workflows that connect your tools: form to CRM to email sequence to Slack, invoices from completed milestones, cross-posting and post-purchase surveys. See: Zapier VAs and Make VAs.
n8n & Custom Workflow Automation
More complex automation with conditional logic, custom API calls, data transformation and self-hosted workflows. See: n8n VAs.
CRM Setup & Optimization
Pipelines and automations in GoHighLevel, HubSpot deal stages and sequences, Salesforce reports and Monday.com boards. See: GoHighLevel VAs and Monday.com VAs.
Airtable Database Solutions
Custom Airtable bases for inventory, projects, content planning or a light CRM, with interfaces for non-technical teammates and integrations through Zapier, Make or the API. See: Airtable VAs.
How to Choose and Hire the Right Virtual Assistant
Choosing virtual assistant services is about matching the right skills to your highest-value tasks, not finding the lowest hourly rate.
Step 1: List Your Recurring Tasks
List everything you do in a typical week and sort it into three groups: work only you can do, work someone could do with training, and work that doesn't need your expertise at all. Delegate from the last group first. Our guide to tasks to delegate to a virtual assistant has a full list.
Step 2: Turn Tasks Into a Role
Be specific. "Social media management" is vague; "Instagram and TikTok scheduling in Later, replying to DMs and a weekly analytics report" is a role. Group related services together, since most VA roles cover two or more areas.
Step 3: Choose How You Hire
Freelance marketplaces leave the searching, vetting and replacing to you. A recruitment agency such as VA MASTERS writes the job description, screens and tests candidates for your role and supports you after the hire.
Step 4: Plan the First 30 Days
Write short SOPs for the top tasks (a Loom video plus a Google Doc per task is enough), give access to the tools, check in daily in the first week and then weekly.
Every VA MASTERS search is custom-built for the role through our 6-stage recruitment process. It is selective: about 1 in 508 applicants is placed (166,350 applications, January 2025 to July 2026; see the data).
Detailed Job Posting
We map the services you need, your tools and your hours, then write a job description for that exact role.
Candidate Collection
A role typically attracts 1,000+ applicants, backed by our database of 400,000+ pre-assessed Filipino applicants.
Initial Screening
Internet reliability, English and relevant experience are checked, with AI-assisted screening and human recruiters.
Custom Skills Test
Where the role needs it, candidates complete a real task from that service: a reconciliation, a content calendar, a support reply or a workflow build.
In-Depth Interview
Communication, ownership and problem-solving are assessed by our recruiters.
Client Interview
You meet the top 2–3 candidates, usually within about 2 business days, and choose who joins your team.
Not Sure Which Virtual Assistant Services You Need?
Tell us where your time goes, and we'll help you shape the right role for your business and budget.
Get in Touch →Common Mistakes When Hiring Virtual Assistant Services
Mistake #1: Hiring on Hourly Rate Alone
A VA who needs constant correction costs more than one who works independently from the first weeks. Compare how candidates are screened and tested, who supports you after the hire, and what happens if the fit is wrong, not just the hourly rate.
Mistake #2: No Onboarding or SOPs
Expecting a new VA to figure things out alone frustrates both sides. Document your processes with screenshots, screen recordings and step-by-step notes before the VA starts.
Mistake #3: Micromanaging Instead of Managing
If you check every task, you haven't delegated; you've added a step. Set clear rules and check-in rhythms, then review results rather than process.
Mistake #4: Skipping the Skills Test
A strong resume doesn't prove someone can do the work. Ask candidates to complete a real task from the role, such as a reconciliation, a content calendar or a support reply, before you decide.
Mistake #5: No Communication System
Agree before day one where tasks live (a project tool), where questions go (Slack, Teams or email) and when you meet. Without it, tasks fall through the cracks.
Key Benefits of Virtual Assistant Services for Your Business
Save Up to 80% Compared With Local Hiring
A full-time admin VA through VA MASTERS costs $1,040–$1,600 a month, against a U.S. median wage of $76,590 a year for an executive assistant (BLS, May 2025). Overall, clients save up to 80% compared with hiring locally.
Access Specialized Skills
Bookkeeping, paid ads, automation or QA testing don't need a full-time local specialist. A VA with the right skills can cover the function at a fraction of the cost, part-time or full-time.
Start Small and Scale
The typical role starts at 80 hours a month (the median for roles opened February–August 2026) and grows from there: 1 in 5 VA MASTERS clients hires additional virtual assistants after the first placement (as of July 2026; see the data).
Hire Faster, With Less Risk
First candidates typically arrive in about 2 business days, it costs nothing to start, and if you're not satisfied with your VA, you get a free replacement.
VA MASTERS vs. Other Virtual Assistant Providers
| What to check | VA MASTERS | What to ask other providers |
|---|---|---|
| Who selects the VA | You choose from the top 2–3 candidates | Do you interview candidates, or is someone assigned? |
| Skills testing | ✓ Custom skills test where the role needs it | Is the test built on your tasks or generic? |
| Dedicated VA | ✓ Your VA, not a shared task queue | Is the assistant shared across clients? |
| Pricing | Published hourly rates per service category, from $6.50/hr | Is the price per hour, per bundle of hours or per month, and what is included? |
| Time to first candidates | About 2 business days | How long until you meet candidates? |
| Cost to start | Nothing: no upfront or setup fees | Setup fees, minimum terms or notice periods? |
| Replacement | ✓ Free replacement if you're not satisfied | Is a replacement included, and on what terms? |
| Ongoing support | ✓ Check-ins and support after placement | Who do you call when something goes wrong? |
What Our Clients Say About Their VAs
Real Messages from Real Clients
Hear From Our VAs: Happy VAs Deliver Better Results for Your Business
Frequently Asked Questions
What services does a virtual assistant provide?
Virtual assistants provide any business service that can be done remotely: administrative support (email, calendar, data entry, documents, project coordination), customer service (tickets, live chat, orders, onboarding), marketing (social media, SEO, email marketing, paid ads), sales support (lead generation, appointment setting, CRM), creative work (graphic design, video and photo editing, writing), finance (bookkeeping, payroll, invoicing), technical work (website management, QA testing, data analysis, automation) and industry-specific support for real estate, healthcare, legal, e-commerce, HR and construction. The full list above covers 39 services.
What are the most in-demand virtual assistant services?
Administrative and operations support is the most in-demand virtual assistant service: it appears in 64.1% of VA roles opened between February and August 2026, followed by marketing and advertising (30.0%), sales and business development (21.4%), tech and development (15.8%) and social media management (13.9%). Source: VA MASTERS' analysis of 323 roles opened by 253 companies (see the report).
How much do virtual assistant services cost?
Through VA MASTERS, a dedicated Filipino virtual assistant costs from $6.50/hr. Most services cost $6.50–$15/hr; development roles go up to $25/hr. Administrative and customer-support VAs cost $6.50–$10/hr, which is about $1,040–$1,600 a month full-time (160 hours) or $520–$800 for 80 hours a month.
How do I compare virtual assistant pricing across different platforms?
Convert every offer to the same unit: the monthly cost for the hours you need, or the effective hourly rate. Hour-bundle plans such as Time Etc work out to $36–$39 an hour ($390 for 10 hours up to $2,160 for 60 hours a month), Boldly to $65 an hour, and managed monthly plans such as MyOutDesk start at $1,988 a month. A dedicated VA through VA MASTERS costs $6.50–$15/hr for most services, or $1,040–$1,600 a month full-time for an admin VA. Then compare who selects the VA, whether the VA is dedicated to you, setup fees and replacement terms.
Do virtual assistant companies offer plans or packages?
Yes, in three common forms: hour bundles (a fixed number of hours a month), monthly subscriptions or managed plans, and dedicated hourly VAs. VA MASTERS works on dedicated hours, billed at the hourly rate of the role: most roles start part-time, typically at 80 hours a month, and full-time is 160 hours.
Should I hire one generalist virtual assistant or several specialists?
Start with one VA who covers your biggest recurring needs. Most roles are hybrids: only 26% of VA roles opened February–August 2026 covered a single type of work, and the average role combined about two (report). Add specialists, such as a bookkeeper, a paid-ads VA or a developer, once one function needs dedicated expertise.
What is the difference between a freelance VA and a VA agency?
With a freelance marketplace you find, vet, manage and replace the freelancer yourself. A recruitment agency such as VA MASTERS writes the job description, screens and tests candidates for your role, presents the top 2–3, and supports you after the hire, including a free replacement if you're not satisfied.
Can a virtual assistant handle confidential business information?
Yes, with the right setup. Give access by role: separate user accounts with only the permissions the work needs, a password manager instead of shared passwords, two-factor authentication and confidentiality terms in your agreement. Remove access the same day a role ends.
How quickly can I hire a virtual assistant?
Through VA MASTERS, first candidates typically arrive in about 2 business days. You interview the top 2–3 candidates and choose who you want to work with.
Can a virtual assistant work in my time zone?
You set the working hours in the job description, and we recruit candidates who can work them. Tell us during the discovery call which hours need live coverage and which work can be done asynchronously.
Do virtual assistants need AI skills?
It depends on the service. In VA MASTERS' analysis of 322 roles opened February–August 2026, 23.9% named AI in their requirements: 44.0% of technical and analytics roles but only 5.3% of finance and accounting roles. The share was flat across the period (see the report).
What tools do virtual assistants use?
It depends on the service: there is no universal VA toolkit. Google Workspace, the most-named tool, appears in only 16.5% of VA roles opened February–August 2026, and a quarter of roles name no software at all. Specialist roles have their own stacks, such as QuickBooks in 68% of finance roles (see the report).
How are virtual assistant services different from outsourcing?
Traditional outsourcing sends a function to a team you rarely deal with directly. A virtual assistant is a dedicated person who works inside your own tools, joins your communication channels and learns your processes and brand voice.
Is there an upfront fee?
No. It costs nothing to start: there are no upfront fees and no setup fees.
What if my virtual assistant isn't the right fit?
If you're not satisfied with your VA, you get a replacement, free of charge.
Ready to Hire the Right Virtual Assistant?
Tell us which services you need, and we'll recruit a dedicated VA who covers them.
- It costs nothing to start: no upfront or setup fees
- First candidates in about 2 business days
- Custom skills test where the role needs it
- Ongoing support and a free replacement guarantee
Anne is the Operations Manager at VA MASTERS, a recruitment agency specializing in Filipino virtual assistants for global businesses. She leads the end-to-end recruitment process — from custom job briefs and skills testing to candidate delivery and ongoing VA management — and has personally overseen the placement of 1,000+ virtual assistants across industries including e-commerce, real estate, healthcare, fintech, digital marketing, and legal services.
With deep expertise in Philippine work culture, remote team integration, and business process optimization, Anne helps clients achieve up to 80% cost savings compared to local hiring while maintaining top-tier quality and performance.
Email: [email protected]
Telephone: +13127660301
